Thursday, May 1, 2014

And Now, A Heartfelt "Thank You" To Our Partners!

As The Most Good 5K  Race & Obstacle Race inches closer--just two days away--we'd like to give our thanks to our corporate partners: the Dallas Cowboys, Albertsons, and BNSF Railway.

Our partners play a crucial, positive role in helping to provide programs and services for people in need. We're honored to have the Dallas Cowboys, Albertsons, and BNSF as partners in doing the most good!

Serving meals at our shelters, raising money through a home-run derby,
hosting our national red kettle campaign each year for the past 17 years,
the Dallas Cowboys, a founding member of our corporate partnership program,
have done all of this and more for The Salvation Army.

Last year, Albertsons helped us raise disaster donations at
a CBS-11 telethon following last spring’s tornadoes.

BNSF Railway played a major role in last year’s opening
of The Salvation Army Youth Education Town. BNSF sponsored
the YET Town Square and BNSF CEO Carl Ice and his wife Mary sponsored
the YET Music Room.

To our partners...

Wednesday, March 26, 2014

Leadership Blog: Annual Luncheon in Fort Worth, Most Good 5K & Obstacle Race, and more!

Dear Friends,
A lot has happened since our last post! Here’s the scoop: 

Imagine raising a daughter for 18 years and then losing her suddenly with no answers as to her whereabouts. Such was the tragic experience of Beth Holloway when her daughter Natalee disappeared while on her high school graduation trip to Aruba in 2005. 
Fort Worth Annual Luncheon guest speaker
Beth Holloway delivering her keynote speech.
Earlier this month at our 2014 Annual Doing the Most Good Luncheon in Fort Worth, Beth shared details of her heart-wrenching ordeal during her keynote speech. She talked about traveling to Aruba to search for Natalee, going days without eating or bathing as she chased down leads, and finally about learning of the confession by an Aruban young man who admitted that he had her body dumped in the ocean. It was a captivating account of overcoming extreme adversity.
We’re so appreciative of all who attended. We’re especially grateful for honorary chairs, Mary and Carl Ice, for their outstanding support. We want to sincerely thank our four-way co-chairs, Gail Landreth, Lauri Lawrence, Kelley Royer, and Suzanne Sanders for putting the event together.

The Most Good 5K & Obstacle Race
comes on May 3 at Trinity Groves in Dallas!
We’re celebrating 125 years in Texas with our first-ever Most Good 5K & Obstacle Race! This brand new event will be held on May 3 at Trinity Groves in Dallas.
Registration is now open, so don’t wait! Play a healthy role by helping The Salvation Army continue doing the most good.
Learn how to register, and more, here.

The Texas Legends of the National Basketball Development League hosted Salvation Army Night at Dr. Pepper Stadium in Frisco. The occasion was an opportunity to thank some of the companies that hosted Angel Trees in the workplace during the Christmas season.
YET Junior Advisory Council Co-Presidents
Kellam Hall, Riley Graham and Molly Montgomery
with Lieutenant Patrick Jones

of The Salvation Army in Arlington.
The Women’s Auxiliary of Tarrant County celebrated Valentine’s Day by hosting a party for senior citizens living at our two Friendship House apartment communities in Fort Worth. During the party, the seniors enjoyed tasty treats while participating in a friendly game of bingo.
The Junior Advisory Council of The Salvation Army Youth Education Town (YET) in Arlington held a rave party as a fundraiser for the YET. The event raised $12,000 to help with YET programs and services (pictured)!
Don’t miss out on the latest Salvation Army DFW news and events. Stay in touch by connecting with us on Facebook and Twitter!

Warm Regards,

Captain Michele and Major Ward Matthews
DFW Command Leadership

Tuesday, February 11, 2014

Leadership Blog: 125 Years in Texas, The Most Good 5K & Obstacle Race & More!

Dear Friends, 
Let us start by saying THANK YOU!
Our Christmas programs provided assistance to thousands of North Texans, despite the shortened Christmas season and an unexpected ice storm.

Donors from across the Metroplex donated Christmas gifts through our Angel Tree program for 53,775 local children and seniors. In all, 16,550 families received assistance from The Salvation Army at Christmas time.
Thank you for your support!
Meanwhile, our Red Kettle campaign suffered a $584,000 shortfall, in large part because Thanksgiving fell a week later last year, which meant we lost a week of fund raising, plus the ice storm that knocked us out of two more days. 
But compassionate North Texans took action. After hearing news, foundations and generous donors helped make up the shortfall. While we still have a large deficit in kettle income, these gifts have lessened the burden significantly.

Celebrating 125 years
in Texas!
The Salvation Army has been preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination in Texas for 125 years. We’re celebrating with two new events designed to mobilize the next generation of caring donors and volunteers with experiential ways to join our Doing the Most Good movement. The Most Good 5K & Obstacle Race will be May 3 in trendy Trinity Groves, and the Most Good Music Festival September 6, at Fort Worth’s Panther Island.
These events will help generate new funding through ticket sales, entry fees, and corporate sponsorships. The new funding is critical so we can continue to meet the growing demand for The Salvation Army’s services.

The Obstacle Race features 125 teams of two, conquering unique urban challenges designed to test participants’ strength, agility and strategic thinking. The challenges are set up around Dallas’ most notable landmarks and offer access to venues not available to the public. Racers will experience Dallas like no one else can, while competing for exciting prizes.

The Most Good 5K & Obstacle Race
comes May 3!
The 5K runners and walkers will enjoy competing near sunset while feasting their sights on Downtown Dallas’ electric panoramic skyline.  The Family Fun Festival mixes fitness and fun with your family and friends for a wonderfully fit day. The event will educate participants about The Salvation Army’s five impact areas: Feed the Hungry, Shelter the Homeless, Empower Youth, Assist the Elderly and Aid Disaster Survivors. Learn more about the Most Good 5K & Obstacle Race – and how to register – here.

Tony Romo (left) and Jason Witten
of the Dallas Cowboys
with Captain Michele Matthews at
the annual pre-Thanksgiving meal
for residents of our homeless shelter in Dallas.

Many corporations have supported The Salvation Army but none are more distinguished than the Dallas Cowboys.  The DFW Metroplex Command is honored to name the Cowboys as Founding Partner for our corporate partnership program.  The program was launched in conjunction with the 125th anniversary celebration of The Salvation Army in Texas.

Dallas Cowboys owner Jerry Jones
speaking during
the 125th anniversary
announcement last October.

The Cowboys’ Executive Vice President and Chief Brand Officer, Charlotte Jones Anderson, is serving as chair of the anniversary. Her parents, Gene and Jerry Jones, are serving as honorary co-chairs along with President George W. Bush and Laura Bush.
We are continually grateful to the Cowboys for their support, expertise and vision.

The Salvation Army Youth Education Town
in Arlington provides various programs
and services to youth in North Texas.
The Salvation Army YouthEducation Town (YET) in Arlington and Tarrant County College (TCC) have agreed to a partnership that began on February 3 with three courses being taught by TCC at the YET: English as a Second Language (ESL), GED Test Instruction, and Office Careers preparation.  The partnership may expand to include a plethora of adult, senior and summer youth programs at the YET, including an upgrade to the YET’s classroom technology.

Captain Michele Matthews (far left)
with members of the
Korean Business Community
and the Carr P. Collins Advisory Board
during the computer donation announcement.


The Korean Business Community donated brand new computers for a computer lab at our homeless shelter in Dallas. The computers will allow shelter residents to search and apply for jobs, and access information on financial education and more.

Members of Niki Covers The Cold
at our homeless shelter in Fort Worth.
Niki Covers The Cold was founded in memory of Niki Carlson, who unexpectedly passed away in March 2010. Prior to her death, she planned to distribute blankets from her truck to people in need. Niki’s parents made her vision an ongoing reality by starting a nonprofit organization in Niki’s honor.
We have a lot in store this year. Be sure to be stay up to date by connecting with us on Facebook and Twitter!

Warm Regards,

Captain Michele and Major Ward Matthews
DFW Metroplex Command Leadership

Friday, December 20, 2013

Leadership Blog: Looking Back, One More Time!

Dear Friends, 

It's beginning to look a lot like Christmas!  At this special time of year, we want to share recent and ongoing news about how The Salvation Army and its supporters are improving the quality of life in the DFW Metroplex:

The Red Kettle Campaign helps
The Salvation Army feed, clothe,
and shelter at-risk families
in the Metroplex.


Did you ever think we'd have an ice storm early in December? Well, neither did we!  But as we all now know, freezing rain and sleet kind of shut things down for a few days. Shortly thereafter, we began to hear about the economic impact. The ice really took a toll on retail shopping, and as you might guess, it had an impact on us too.

Our red kettle drive got behind by $584,000 as a result of losing days to the ice storm combined with getting a later start this year, in large part due to Thanksgiving being so late in the month.

We have just a matter of days left in this year's campaign. Between now and Christmas Eve, we hope people will continue to dig deep and drop in an extra dollar or two -- or even more -- to help make up our red kettle losses. This is so important because funds raised in the red kettles provide services not only at Christmas time, but throughout the year. These services include food for the hungry, shelter for the homeless, after-school care for children, and more.

Volunteers (top) and horse riders (bottom)
at the conclusion of
the Cattle Drive for the Kettle Drive.


At the start of the season, we held an event to spotlight this year's kettle campaign. It was the annual
"Cattle Drive for the Kettle Drive" held at Ridgmar Mall in Fort worth. The Cattle Drive helped promote awareness in a unique fashion: with real live cows, cowboys on horseback, a Salvation Army mobile disaster vehicle, and The Salvation Army brass band atop a western-style wagon!


Can’t donate at a Red Kettle location? Donate online at! This online service allows you to donate to the red kettle campaign, or you can become a virtual bell ringer by setting up your own Online Red Kettle page.  After setting up your page, you can then send emails to your friends encouraging them to make a donation. See for yourself at!

WFAA-TV anchor Gloria Campos
delivering her keynote address during
Super Lunch XXI.
The freezing cold on Monday, December 9, couldn’t stop the compassionate Irving community from turning out for Super Lunch XXI at the Irving Convention Center. The event was a fund raiser for our community center in Irving. 

The lunch featured WFAA-TV anchor, Gloria Campos, as keynote speaker. Gloria talked about the importance of giving and of building a legacy of volunteering. “The real 'getting’ in charity is in the giving,” she said.

Thank you Gloria for a wonderful keynote address and to everyone involved in making the lunch possible.

NBC-5 anchor Mark Hayes addressing
shoppers during the Angel Tree parade
at NorthPark Center.
Our Angel Tree program was featured in a big way on the day after Thanksgiving with festive
parades at NorthPark Center in Dallas and Ridgmar Mall in Fort Worth. The parades included costumed characters, The Salvation Army brass band, a drum line, dance performers, and cheerful volunteers.

The Dallas Cowboys, Albertsons, and BNSF Railway donated gifts for more than 900 individuals combined. Employees from PlainsCapital, Ernest & Young, HFF, and Haynes & Boone loaded their Angel Tree gifts onto a truck to be delivered to our Christmas Center in Dallas. The delivery was accompanied by an antique fire truck.

Coca-Cola employees delivered their gifts for 1,200 individuals in three side-load Coke trucks plus a Coca-Cola 18-wheeler.

Once all the gifts from companies, organizations, and donors arrived at our Christmas Centers in Dallas and Fort Worth, hundreds of volunteers began sorting them for distribution to local families. This week, volunteers have been handing out an estimated 250,000 gifts benefiting more than 53,000 individuals and more than 16,000 families.

Here’s news coverage highlighting the Angel Tree program:

We’re thankful for everyone who participated in this year’s Angel Tree program. We’re especially thankful for NBC 5, our Angel Tree partner.  Your efforts will bring lots of smiles to thousands of families in North Texas.

Captain Michele Matthews (left, second row),
with AT&T Pioneers members
On Wednesday, December 4,
members of the AT&T Pioneers Council of Dallas gathered at AT&T headquarters to load up their gifts for the Angel Tree program.

AT&T Pioneers adopted more than 650 individuals this year. These individuals consist of at-risk children and disabled adults whose families would struggle to provide Christmas gifts for them.

Here’s a short clip of AT&T Pioneers loading a Salvation Army truck with their Angel Tree gifts.

Thank you AT&T Pioneers for participating in this year’s Angel Tree program!

Hunter Woodlee (front and center)
with his friends at NorthPark Center
to adopt Angels!
Hunter Woodlee was one of thousands of donors from across North Texas who adopted an Angel from a Salvation Army Angel Tree. But there was something different about Hunter’s participation:
Through social media he convinced nearly 50 of friends to join him in adopting Angels at NorthPark Center.

Here’s NBC 5 covering Hunter’s “Compassionate Flash Mob!”

WBAP's Hal Jay and Brian Estridge
encouraging morning show listeners to
drop off toy donations to stuff Harvey the RV.
In November and December, WBAP News/Talk 820 AM invited their listeners to come out to their remote broadcast locations to help stuff WBAP's "Harvey the RV" with toys for children at Christmas. The effort benefits The Salvation Army and has been conducted at such locations as Louie Louie's Piano Bar in Arlington, Toyota of Fort Worth, and Surplus Building Materials in Farmers Branch. 


2013 has been quite a journey for all of us at The Salvation Army -- a journey we embarked upon humbly with support from people like you. Here at the close of the year, we want to express our deepest gratitude to our donors, partners, and volunteers for doing the most good during 2013.

We wish you and your loved ones a Merry Christmas and wonderful New Year!  

Warm Regards,

Captain Michele and Major Ward Matthews
DFW Metroplex Command Leadership